Social Networks and its marketing potential for Small and Medium Enterprises (SME).

Bc. Darya Ussatova

Bakalářská práce

Abstract:

The purpose of the thesis is to identify a complex of marketing communications for promotion of subjects of small and medium enterprises, goods and services on the Internet on the basis of development of integrated marketing communications and system approaches to an assessment of their efficiency. The thesis contains the main conditions for development of subjects of small and medium business connected, first of all, with forming of aspects of marketing promotion on social networks. In the final part of the thesis, on the basis of the conducted research and analysis data the author presents his proposals for the development of efficiency of social networks in marketing and shows them in the context of new economic transformations and reforms.

Keywords

Marketing, social, networks, advertising, enterprises, internet, promotion.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 20. 6. 2016
• Vedoucí: PhDr. Karel Eliáš, CSc.
• Oponent: Ing. Pavel Rosenlacher

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication