Social Networks and its marketing potential for Small and Medium Enterprises (SME). – Bc. Darya Ussatova
Bc. Darya Ussatova
Bachelor's thesis
Social Networks and its marketing potential for Small and Medium Enterprises (SME).
Social Networks and its marketing potential for Small and Medium Enterprises (SME).
Abstract:
The purpose of the thesis is to identify a complex of marketing communications for promotion of subjects of small and medium enterprises, goods and services on the Internet on the basis of development of integrated marketing communications and system approaches to an assessment of their efficiency. The thesis contains the main conditions for development of subjects of small and medium business connected …more
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2016
Identifier:
https://is.vsfs.cz/th/qy6pk/
Thesis defence
- Date of defence: 20. 6. 2016
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Ing. Pavel Rosenlacher
Citation record
ISO 690-compliant citation record:
USSATOVA, Darya. \textit{Social Networks and its marketing potential for Small and Medium Enterprises (SME).}. Online. Bachelor's thesis. Praha: University of Finance and Administration. 2016. Available from: https://theses.cz/id/4bpi3b/.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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