Ing. Mark Ratilla, B.Sc.

Master's thesis

Quantitative marketing research

Quantitative marketing research
Adoption of online shopping varies depending on the culture and the shopper’s exposure to the internet. This study was conducted to: 1) determine the magnitude of online shopping adoption; 2) identify major drivers and barriers affecting online shopping adoption and dis-adoption; 3) explain the impacts of national culture; and 4) propose implications as to how e-marketers should address customers’ …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2016

Thesis defence

  • Date of defence: 13. 6. 2016
  • Supervisor: doc. Ing. Radoslav Škapa, Ph.D.
  • Reader: doc. Ing. Alena Klapalová, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta