Fotografie jako nástroj vizuální komunikace v moderním managementu

Ing. Vladimír Pergler

Master's thesis

Photos as the Visual Communication in the Modern Management

Abstract:

Tato diplomová práce se týká především technických aspektů digitální fotografie, technologického popisu přístrojů k jejich pořizování a zároveň je ve své praktické části odrazem pozice fotografie, jako nástroje vizuální komunikace. V úvodu je nastíněn historický vývoj samotného fotografického přístroje, následován rozčleněním základních typů v současnosti

Abstract:

This thesis is especially about the technical aspects of a digital photography, technological description of device for its acquisition, while the practical part of this thesis is a reflection to the role of photography as a tool of visual communication. In the introduction, there is outlined the historical development of the photographical device, followed by compartmentalizing of the basic and nowadays the most used types of digital cameras, with their elementary technical parameters. As the next, there are introduced various aspects of the digital cameras and the question of an image creation is also elaborated. Than follows the part, which is dedicated to the graphical formats of the digital photography, with the detailed view on the issue of the RAW format. The last one, true practical part of this thesis is dedicated to the real use of the digital photography, with a further focus on using photography as a tool of a visual communication in modern management, through the presentation of a model situations in use the digital photography by the fictitious businesses.

Keywords

Fotografie, vizuální komunikace, moderní management

Language used: Czech

Date on which the thesis was submitted / produced: 22. 6. 2009

Thesis defence

• Date of defence: 10. 6. 2009
• Supervisor: doc. Ing. Stanislav Horný, CSc.
• Reader: Ing. Bohuslav Růžička, CSc.

Banking Institute/College of Banking

Master programme / field:
Economics and Management / Information Technologies and Management