Aplikace metody BSC v podniku Synthesia, a.s.

Laudová, Ludmila

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Theses 4ml1do

Aplikace metody BSC v podniku Synthesia, a.s. – Bc. Ludmila Laudová

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Bc. Ludmila Laudová

Master's thesis

Aplikace metody BSC v podniku Synthesia, a.s.

Application of BSC method in the company Synthesia, a.s.

Abstract:

Tato práce se zabývá aplikaci metody Balanced Scorecard ve společnosti Synthesia, a.s., resp. v jedné z jejích obchodních strategických jednotek - SBU Pigmenty a Barviva. V první části práce jsou uvedeny v současné době používané metody pro měření konkurenceschopnosti, následně je důkladně popsána samotná metoda Balanced Scorecard. V praktické části je představena společnost Synthesia, a.s. a SBU Pigmenty …more

Abstract:

This work focuses on the application of the BSC method in the Strategic Business Unit Pigments and Dyes as a part of the company Synthesia, a.s. Methods used nowadays for measuring competitiveness are described in the first part of the work. Next, Balanced Scorecard method is described in details. Company Synthesia, a.s. and its SBU Pigments and Dyes are introduced in the practical of work. After that …more

Keywords

Balanced Scorecard konkurenceschopnost konkurenční výhoda SWOT analýza Synthesia a.s. SBU Pigmenty a Barviva

Language used: Czech

Date on which the thesis was submitted / produced: 27. 4. 2012

Thesis defence

Date of defence: 11. 6. 2012
Supervisor: doc. Ing. Marcela Kožená, Ph.D.

Citation record

Cite this text

ISO 690-compliant citation record:

LAUDOVÁ, Ludmila. \textit{Aplikace metody BSC v podniku Synthesia, a.s.}. Online. Master's thesis. Pardubice: University of Pardubice, Faculty of Economics and Administration. 2012. Available from: https://theses.cz/id/4ml1do/.

@MastersThesis{Laudova2012thesis,
AUTHOR = {Laudová, Ludmila},
TITLE = {Aplikace metody BSC v podniku Synthesia, a.s.},
YEAR = {2012},
TYPE = {Master's thesis},
INSTITUTION = {University of Pardubice, Faculty of Economics and Administration},
LOCATION = {Pardubice},
SUPERVISOR = {doc. Ing. Marcela Kožená, Ph.D.},
URL = {https://theses.cz/id/4ml1do/},
URL_DATE = {2024-11-12},
}

{{Citace kvalifikační práce
 | příjmení = Laudová
 | jméno = Ludmila
 | instituce = University of Pardubice, Faculty of Economics and Administration
 | titul = Aplikace metody BSC v podniku Synthesia, a.s.
 | url = https://theses.cz/id/4ml1do/
 | typ práce = Master's thesis
 | vedoucí = doc. Ing. Marcela Kožená, Ph.D.
 | rok = 2012
 | počet stran =
 | strany =
 | citace = 2024-11-12
 | poznámka =
 | jazyk = 
}}

The right form of listing the thesis as a source quoted

Laudová, Ludmila. Aplikace metody BSC v podniku Synthesia, a.s.. Pardubice, 2012. diplomová práce (Ing.). Univerzita Pardubice. Fakulta ekonomicko-správní

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Institution archiving the thesis and making it accessible: Univerzita Pardubice, Fakulta ekonomicko-správní

Reference to the local database file of the institution

University of Pardubice

Faculty of Economics and Administration

Master programme / field:
Economics and Management / Economics and Enterprise Management

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