Bc. Ema Štefániková

Master's thesis

Motivace spotřebitelů pro využití blockchainu v obchodních modelech sdílené ekonomiky

Consumer motives to use Blockchain-based sharing economy business models
Abstract:
Cieľom diplomovej práce je zistiť, či by spotrebitelia zdieľanej ekonomiky ocenili používanie blockckchain technológie v obchodných modeloch zdieľanej ekonomiky a skúma, ktoré faktory by ich na to ovplyvnili. Na skúmanie možných spotrebiteľských motívov bol vypracovaný dotazník na základe modelu UTAUT2. Zozbieraná vzorka pozostávala zo 114 študentov a absolventov vysokých škôl a bola analyzovaná pomocou …more
Abstract:
The thesis aims to investigate if sharing economy consumers would appreciate using sharing economy business models based on blockchain technology and examine which values would influence them. UTAUT2 model was used for questionnaire development to investigate possible consumer motives. The collected sample consisted of 114 university students and graduates and was analyzed by PLS-SEM. The outcomes …more
 

Keywords

sharing economy blockchain consumer behavior
 
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2023
Identifier: https://is.muni.cz/th/a0c7c/

Thesis defence

  • Date of defence: 22. 6. 2023
  • Supervisor: PhD Ahad Zareravasan
  • Reader: MBA Moein Beheshti

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
System Engineering and Informatics / Business Informatics

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