Vliv reklamy na děti školního a předškolního věku – Nicole Jantošová
Nicole Jantošová
Master's thesis
Vliv reklamy na děti školního a předškolního věku
The Impact of Advertising on Children Attending the Primary School and the Nursery School
Abstract:
Reklama je všude kolem nás. Denně na nás působí obrovské množství reklamních sdělení, ať už z televize, z internetu či z časopisů, ale reklamu také můžeme vidět v obchodech a na ulicích. Oblíbeným cílem obchodníků jsou děti, tato práce se proto zabývá vlivem reklamy na děti. Cílem práce je analyzovat vliv reklamy na děti školního a předškolního věku, dále pak zjistit, jak děti reklamu vnímají a do …moreAbstract:
Advertising is everywhere around us. Every day a large amount of commercials and adverts is influencing us regardless of the fact whether it is from TV, the internet or magazines. We also can see advertising in shops and on the streets. Children are becoming a popular target of traders and therefore this thesis is focused on the impact of advertising on children. The goal of the thesis is to analyse …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 2. 2014
Identifier:
http://www.vse.cz/vskp/eid/49253
Thesis defence
- Date of defence: 27. 5. 2016
- Supervisor: Vladimíra Khelerová
- Reader: Zdeněk Vojtíšek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/49253
Vysoká škola ekonomická v Praze
Master programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod
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