Fortesa Haziri
Doctoral thesis
Gamifikace a nákupní záměr
Gamification and purchase intention
Abstract:
Gamification has received considerable attention from researchers and practitioners. Disciplines, where gamification is widely studied, are archaeology, education, health, politics, and marketing. Regarding the definition, gamification is considered as an innovative set of activities to motivate and engage in enhancing processes. In consumer behaviour, game elements are viewed as important because …moreAbstract:
Gamifikaci byla věnována značná pozornost výzkumných pracovníků a odborníků z praxe. Disciplíny, kde je gamifikace široce studována, jsou archeologie, vzdělávání, zdraví, politika a marketing. Pokud jde o definici, gamifikace se považuje za inovativní soubor aktivit, které mají motivovat a zapojit se zlepšováním procesů. V chování spotřebitele jsou herní prvky považovány za důležité, protože mozkový …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2021
Thesis defence
- Date of defence: 8. 7. 2021
Citation record
The right form of listing the thesis as a source quoted
Haziri, Fortesa. Gamifikace a nákupní záměr. Zlín, 2021. disertační práce (Ph.D.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsDoctoral programme / field:
Economics and Management / Management and Economics
Theses on a related topic
-
Kosovo Protection corps and its influence on political stability in Kosovo
Olena Dubová -
American-Yugoslav Culture Exchange: How American and Traditional Albanian Music Impacted the Rise of Albanian Hip-Hop in Kosovo
Fatijon Mujku -
Kosovo-Srbsko: Cesta k nezávislosti a regionální stabilitě
Jaroslav Koubek -
Kosovo jako křehký stát
Václav Straka -
The Kosovo Precedent in Russia's Foreign Policy
Jiří Nykodým -
Reducing the burden associated with ISO 9001:2015 Certification in Kosovo based Companies
Besa Gjonbalaj -
A Comparison of Leadership Styles Between Commercial Enterprises and Non-governmental Organisations in Kosovo
Arbnora Kllokoqi -
Intimate partner violence among university students in Kosovo and its correlates: exploring violence socialization and approval of violence
Kaltrina Kelmendi