Mgr. et Mgr. Mária Ševčíková
Bachelor's thesis
Internacionalizace podniku
Internationalization of the company
Abstract:
This thesis examines the process of internationalization in business setting. Theoretical knowledge of internationalization, evaluation of market environment, foreign market entry modes and internationalization models is used to describe the process of foreign market entry of the chosen company. One foreign market is then evaluated as either suitable or unsuitable for the expansion of the company. …moreAbstract:
Táto práca sa zaoberá procesom internacionalizácie v podnikovom prostredí. Na základe teoretických poznatkov o internacionalizácii, hodnotenia prostredia na trhu, možných formách vstupu na zahraničný trh a internacionalizačných modeloch popisuje proces vstupu na zahraničný trh z pohľadu konkrétneho podniku. Pre tento podnik je zhodnotený jeden vybraný trh z hľadiska jeho vhodnosti pre zahraničnú expanziu …moreKeywords
internacionalizácia analýza prostredia formy vstupu na zahraničný trh modely internacionalizácie internacionalizácia v Európskej únii internacionalizácia v softvérovom priemysle analýza konkurencie PESTL analýza internationalization market environment analysis foreign market entry modes internationalization models internationalization in the European Union internationalization in software industry competitor analysis PESTL analysis
Language used: Slovak
Date on which the thesis was submitted / produced: 10. 12. 2021
Identifier:
https://is.muni.cz/th/lbhuf/
Thesis defence
- Date of defence: 19. 1. 2022
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Masaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Business Management / Business Management
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