Social networks and their impact on online retail and consumers behaviour – Kateryna Karielina
Kateryna Karielina
Master's thesis
Social networks and their impact on online retail and consumers behaviour
Social networks and their impact on online retail and consumers behaviour
Abstract:
Modern society is very changeable, technologies are evolving rapidly, thus accompanying their implementation in various spheres of human life. Modern digital technologies contribute to the emergence of new aspects of consumer behavior, which actively use modern information and communication tools in the decision-making process for the purchase of goods and services. Most of them create content platforms …moreAbstract:
Modern society is very changeable, technologies are evolving rapidly, thus accompanying their implementation in various spheres of human life. Modern digital technologies contribute to the emergence of new aspects of consumer behavior, which actively use modern information and communication tools in the decision-making process for the purchase of goods and services. Most of them create content platforms …more
Language used: English
Date on which the thesis was submitted / produced: 6. 12. 2021
Identifier:
https://vskp.vse.cz/eid/85011
Thesis defence
- Date of defence: 31. 1. 2022
- Supervisor: Antonín Pavlíček
- Reader: Jan Zouhar
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/85011
Vysoká škola ekonomická v Praze
Master programme / field:
Aplikovaná informatika / Information Systems Management
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