Impact of AI on Sales and Marketing Activities in E-Commerce Enterprises – Ing. Omar Daouk
Ing. Omar Daouk
Master's thesis
Impact of AI on Sales and Marketing Activities in E-Commerce Enterprises
Impact of AI on Sales and Marketing Activities in E-Commerce Enterprises
Abstract:
Výzkum bude zkoumat požadavky na úspěšnou implementaci AI ve společnostech, které působí v odvětví e-commerce. Šetření navíc uzavře komplexní přehled toho, jaké požadavky jsou potřeba pro úspěšnou implementaci, a to porovnáním vyvinutého rámce s případovými studiemi neúspěšných projektů umělé inteligence v elektronickém obchodování. Článek využívá zdroje shromážděné z online databází, jako je Google …moreAbstract:
The research will be investigating the requirements for successful AI implementation within the companies that operate within the e-commerce industry. Moreover, the investigation will conclude with a comprehensive overview of what requirements are needed for successful implementation by comparing the developed framework with case studies on failed AI projects in e-commerce. The paper uses sources gathered …more
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2023
Identifier:
https://is.muni.cz/th/sixan/
Thesis defence
- Date of defence: 23. 6. 2023
- Supervisor: Ing. Mgr. Michal Krčál, Ph.D.
- Reader: PhD Ahad Zareravasan
Citation record
ISO 690-compliant citation record:
DAOUK, Omar. \textit{Impact of AI on Sales and Marketing Activities in E-Commerce Enterprises}. Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2023. Available from: https://theses.cz/id/54d0ys/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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