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Strategic analysis of the company – Anastasia Kostrova

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Vysoká škola ekonomická v Praze

Bachelor programme / odbor:
Ekonomika a management / Ekonomika predprijatija i menedžment

Anastasia Kostrova

Bachelor's thesis

Strategic analysis of the company

Strategic analysis of the company

Anotácia: Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets.

Abstract: Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets.

Kľúčové slová: works, management, Strategy, analysis

Keywords: works, management, Strategy, analysis

Jazyk práce: Czech

Obhajoba závěrečné práce

  • Obhajoba proběhla 15. 6. 2015
  • Vedúci: Ladislav Tyll
  • Oponent: Hana Mikovcová

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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/47258


Hore | Aktuálny dátum a čas: 23. 7. 2019 13:36, 30. (párny) týždeň

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