The Role of Instagram influencers in the Consumer Decision Making Process – Aliaksandra Sonets
Aliaksandra Sonets
Bachelor's thesis
The Role of Instagram influencers in the Consumer Decision Making Process
Abstract:
The main goal of this study is to understand what impact Instagram influencers have on the decision-making process of consumers. The first theoretical part of the dissertation describes consumer behaviour and the factors that affect it, as well as the decision-making process, its steps, and factors, based on marketing communications in the modern world. The Instagram social network will be discussed …more
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2021
Thesis defence
- Supervisor: Ing. Lenka Platilová Vorlíčková
- Reader: Richard Selby, Ing.
Citation record
ISO 690-compliant citation record:
SONETS, Aliaksandra. \textit{The Role of Instagram influencers in the Consumer Decision Making Process}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/54x2cc/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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