Bc. Anna Gordeeva

Master's thesis

New types of media and its influence on the corporate communication

New types of media and its influence on the corporate communication
Abstract:
This Diploma Thesis work is based on such definitions as new media and marketing communication. First of all, I have studied theoretical bases of these definitions. Then I have applied my knowledge be means of making a research among employees of the “ETK Toledo” Ltd (company, which is situated in the city of Nizhny Novgorod, Russia). As a type of new media, I have chosen a website with a recently …more
 

Keywords

Corporate communication media new media company “ETK Toledo” Ltd consumers employees satisfaction working conditions internal corporate communication working atmosphere changes online shop website the internet research questionnaire.
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016
Identifier: https://is.vsfs.cz/th/zxmo8/

Thesis defence

  • Date of defence: 10. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Dagmar Sieglová, M.Ed.

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