New types of media and its influence on the corporate communication

Bc. Anna Gordeeva

Diplomová práce

Abstract:

This Diploma Thesis work is based on such definitions as new media and marketing communication. First of all, I have studied theoretical bases of these definitions. Then I have applied my knowledge be means of making a research among employees of the “ETK Toledo” Ltd (company, which is situated in the city of Nizhny Novgorod, Russia). As a type of new media, I have chosen a website with a recently launched Online Shop. During my work, I was studying how it can influence on corporate communications, in particular on internal communications and employees’ satisfaction.

Keywords

Corporate communication, media, new media, company, “ETK Toledo” Ltd, consumers, employees, satisfaction, working conditions, internal corporate communication, working atmosphere, changes, online shop, website, the internet, research, questionnaire.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 10. 6. 2016
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: Mgr. Dagmar Sieglová, M.Ed.

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication