Barbora ŠTENCLOVÁ
Bachelor's thesis
Branding Czech Television
Branding Czech Television
Abstract:
The aim of the bachelor thesis is to describe and interpret the branding strategies of Czech Television. The time span of analysis is defined as the period from 1992 up to the present. All the channels under the brand of ČT as well as medial platforms like internet or mobile applications are the material for analysis in this paper. The methodology of the thesis will be based on similar works focused …moreAbstract:
The aim of the bachelor thesis is to describe and interpret the branding strategies of Czech Television. The time span of analysis is defined as the period from 1992 up to the present. All the channels under the brand of ČT as well as medial platforms like internet or mobile applications are the material for analysis in this paper. The methodology of the thesis will be based on similar works focused …more
Language used: English
Date on which the thesis was submitted / produced: 24. 4. 2014
Accessible from:: 24. 4. 2014
Thesis defence
- Supervisor: Mgr. Jakub Korda, Ph.D.
Citation record
The right form of listing the thesis as a source quoted
ŠTENCLOVÁ, Barbora. Branding Czech Television. Olomouc, 2014. bakalářská práce (Bc.). UNIVERZITA PALACKÉHO V OLOMOUCI. Filozofická fakulta
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 24.4.2014
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 24. 4. 2014 dostupné: světu
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Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Filozofická fakultaPALACKÝ UNIVERSITY IN OLOMOUC
Philosophical FacultyBachelor programme / field:
Human Studies / Žurnalistika - Filmová věda
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