Bc. Zuzana Zubková
Bachelor's thesis
Strategický marketing v bankovom sektore
Strategic marketing in the banking sector
Abstract:
Bachelor thesis on strategic marketing processes in the banking sector. Our main goal is to define and explore the area of marketing in banking activity, its social and business importance. The work consists of five chapters. The first chapter defines basic concepts - marketing, creation and development of marketing, content and nature of marketing. The second chapter defines the concept of strategy …moreAbstract:
Bakalárska práca spracúva tému Strategický marketing v bankovom sektore. Naším hlavným cieľom je vymedziť a preskúmať oblasť marketingu v bankovej činnosti, jeho spoločenský a podnikateľský význam. Práca pozostáva z piatich kapitol. V prvej kapitole vymedzujeme základné pojmy – marketing, vznik a vývoj marketingu, obsah a podstata marketingu. V druhej kapitole vymedzujeme pojem stratégia, marketingová …more
Language used: Slovak
Date on which the thesis was submitted / produced: 1. 5. 2012
Identifier:
https://is.ambis.cz/th/w01h9/
Thesis defence
- Date of defence: 15. 6. 2012
- Supervisor: doc. Ing. Peter Gallo, CSc.
- Reader: Ing. Miroslav Križan
Citation record
ISO 690-compliant citation record:
ZUBKOVÁ, Zuzana. \textit{Strategický marketing v bankovom sektore}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2012. Available from: https://theses.cz/id/5cp5zq/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKBachelor programme / field:
Banking / Banking Management
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