Analysis of Chinese Luxury Consumption and Consumer Behavior – Yabing Li
Yabing Li
Bachelor's thesis
Analysis of Chinese Luxury Consumption and Consumer Behavior
Abstract:
Since China's entry into the World Trade Organization at the end of 2001, China's luxury consumer market has developed rapidly, and international luxury brands have entered the Chinese consumer market one after another, attracting global attention. Data show that the global luxury market size in 2018 was approximately US $ 347 billion, of which China The consumption of luxury goods is as high as the …more
Language used: English
Date on which the thesis was submitted / produced: 20. 3. 2020
Thesis defence
- Supervisor: Ing. Lenka Rumánková, Ph.D.
Citation record
ISO 690-compliant citation record:
LI, Yabing. \textit{Analysis of Chinese Luxury Consumption and Consumer Behavior}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/5eg34q/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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