Viktoriya Torlyuk
Bachelor's thesis
Impact of a product recall
Abstract:
During the past decade, the number of product recalls have significantly increased, resulting in an increase in expenses for both the consumer and companies. Companies are faced not only with negative implications of their short term performance (e.g. sales) but also with long-term marketing measures such as brand image, brand perception and attitude. As a result, companies should know how to plan …more
Language used: English
Date on which the thesis was submitted / produced: 1. 12. 2021
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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