Promotion of Art Events and How to Communicate Their Emotions

Bc. Milan KLEMŠ

Diplomová práce

Abstract:

The study's aim is designed to explore differences in promotion of high-culture events in contrast to the ones that lie in the popular sector. On the grounds of these findings the study will point out what promotional elements they can adopt from each other to increase their effectiveness. In addition, this work tries to find out whether the theory on emotional communication matches with the genuine emotions that are produced by the examined campaigns. Furthermore, it attempts to discover if the chosen events really communicate the same emotions they offer.

Abstract:

The study's aim is designed to explore differences in promotion of high-culture events in contrast to the ones that lie in the popular sector. On the grounds of these findings the study will point out what promotional elements they can adopt from each other to increase their effectiveness. In addition, this work tries to find out whether the theory on emotional communication matches with the genuine emotions that are produced by the examined campaigns. Furthermore, it attempts to discover if the chosen events really communicate the same emotions they offer.

Keywords

umělecké eventy, propagace eventů, komunikace emocí

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 20. 4. 2011

Identifikátor: 18397

Obhajoba závěrečné práce

Univerzita Tomáše Bati ve Zlíně

Fakulta multimediálních komunikací

Magisterský studijní program / obor:
Mediální a komunikační studia / Marketingové komunikace