E-banking services in the Republic of Kazakhstan

Assel Zhambylova

Bachelor's thesis

Abstract:

The purpose of this thesis is to investigate current state of the art of e-bankingservices in the Republic of Kazakhstan, as there is intensive Internet user’s growth. Explainswhat the e-banking is, how it works and overall development of e-banking in two differentcountries. It is divided into two parts, which complement each other as a source ofinformation. The first part deals with the theoretical foundations of e-banking: types,benefits, scope in modern business. For the analysis in the second part, one of the mostpopular modern systems of remote banking services was chosen - Halyk Bank of Kazakhstanand SB “Sberbank Online” JSC. The practical part consists of a comparative study usingquantitative survey and analytical methods such as SWOT and PESTLE. They can be usedin isolation, however become significantly more effective when used in combination. ThePESTLE analysis has been undertaken for the understanding of the external and internalenvironment. SWOT analysis has been used evaluate the strategic situation in thecompetitive banking industry. This will underline an online bank’s strengths, weaknesses,opportunities and threats.

Keywords

e-banking, Kazakhstan, analysis, development, Halyk Bank, SB Sberbank JSC, prospects

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 15. 3. 2019

Obhajoba závěrečné práce

• Vedúci: Ing. Miloš Ulman, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / odbor:
Economics and Management / Economics and Management