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Bc. Monika Hrvolová

Master's thesis

Cena jako faktor konkurence v gastronomii

The price as a factor of competition in gastronomy
Abstract:
The master dissertation deals with analysing the influence of factors of external and internal environment on the competitiveness of the company and its prices. In the theoretical part, there is a description of the services and prices from the economic and marketing point of view. The following analytical part contains the characteristics of the methodology used and continues with the situational …more
Abstract:
Diplomová práca sa zaoberá analýzou vplyvu faktorov vonkajšieho a vnútorného prostredia na konkurencieschopnosť podniku a jeho cien. V teoretickej časti sa nachádza popis problematiky služieb a ceny z ekonomického a marketingového pohľadu. Nasledujúca analytická časť obsahuje charakteristiku použitej metodológie a pokračuje situačnou analýzou vybraného podniku. Pri spracovávaní analytickej časti som …more
 

Keywords

cena cenová stratégia gastronómia konkurencieschopnosť situačná analýza služby
 
Language used: Slovak
Date on which the thesis was submitted / produced: 13. 6. 2018
Identifier: https://is.vsh.cz/th/ye9ca/

Thesis defence

  • Date of defence: 6. 9. 2018
  • Supervisor: PhDr. Jan Máče, Ph.D.
  • Reader: Ing. Martin Petříček, Ph.D.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)

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