Bc. Kristýna Vepřeková
Bachelor's thesis
Konkurenční prostředí malých pivovarů
Competitive environment in the microbrewery market
Abstract:
Cílem této bakalářské práce je analýza zhromážděných dat o výrobě piva a historii pivovarnictví v ČR. Konkrétním malým pivovarům v Moravskosleském kraji je pozornost věnována v analytické části práce, kde blíže specifikujeme jejich výrobu a podnikatelskou strategii.Abstract:
The aim of this thesis is to analyze the collected data on the production of beer and brewing history in the Czech Republic and its subsequent development until today, where we examine the competitive environment of the selected organizations. Attention is paid to specific small breweries in the Moravian-Silesian region in the analytical part of the work where we specify more about their production …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 11. 2016
Identifier:
http://is.vsh.cz/th/12127/vsh_b_a2/
Thesis defence
- Date of defence: 16. 1. 2017
- Supervisor: PhDr. Jan Máče, Ph.D.
- Reader: Ing. Eliška Smotlachová
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
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