Bc. et Bc. Klára Horná
Bachelor's thesis
Slevové portály z pohledu podniku
Group buying from company's perspective
Abstract:
The aim of this bachelor thesis “Group buying from company’s perspective“ is to analyse the efficiency of the mentioned market tool from the point of view of business in the Czech Republic. The author is concentrated on a profit and a rate of return in a short term, as well as in a long term.Abstract:
Predmetom bakalárskej práce „Zľavové portály z pohľadu podniku“ je analýza využiteľnosti tohto marketingového nástroja z pohľadu podniku v Českej republike. Autor sa zameriava na zisk a návratnosť v krátkom a dlhom období.
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 12. 2015
Identifier:
https://is.muni.cz/th/wekws/
Thesis defence
- Date of defence: 21. 1. 2016
- Supervisor: Ing. Bc. Michal Ďuriník
- Reader: doc. Ing. Alena Klapalová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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