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Veronika Janošíková

Master's thesis

Konkurenceschopnost hotelu

Competitive ability of a hotel
Abstract:
Cílem této diplomové práce je zjištění konkurenceschopnosti Interhotelu Moskva ve Zlínském kraji. V práci jsou vymezeny základní pojmy a jejich definice. Diplomová práce obsahuje zhodnocení, jak získaných poznatků ze širokého spektra různých druhů analýz a dotazníkového šetření, tak i návrhy a doporučení, která by vedla k posílení konkurenční pozice IH Moskva na trhu.
Abstract:
The aim of this thesis is to determine the competitiveness of Interhotel Moskva in Zlin region. This work shows the basic terms and their definitions. The thesis contains an examination of the lessons learned from a wide range of different types of analysis and the questionnaire, as well as suggestions and recommendations that would lead to the strengthening of the competitive position of IH Moskva …more
 

Keywords

hotel konkurenceschopnost marketing služba cestovní ruch competitive ability service tourist industry
 
Language used: Czech
Date on which the thesis was submitted / produced: 13. 6. 2013
Identifier: http://is.vsh.cz/th/12373/vsh_m/

Thesis defence

  • Date of defence: 29. 8. 2013
  • Supervisor: doc. Ing. Josef Vlček, CSc.
  • Reader: Ing. Věra Levičková, Ph.D.

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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management

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