Employee Attraction: impact of employer brand image and selection process on attractiveness of potential employers – Karmela Yelemessova
Karmela Yelemessova
Master's thesis
Employee Attraction: impact of employer brand image and selection process on attractiveness of potential employers
Employee Attraction: Impact of Employer Brand Image and Selection Process on Attractiveness of Potential Employers
Abstract:
The main objective of this thesis is to investigate the impact of employer brand image and selection process on attractiveness of potential employers for their target group representatives. Author also investigated employer brand perception of a specific company among its target group representatives and proposed solutions to optimize current employee attraction strategy to better reach the target …moreAbstract:
The main objective of this thesis is to investigate the impact of employer brand image and selection process on attractiveness of potential employers for their target group representatives. Author also investigated employer brand perception of a specific company among its target group representatives and proposed solutions to optimize current employee attraction strategy to better reach the target …more
Language used: English
Date on which the thesis was submitted / produced: 7. 2. 2017
Identifier:
http://www.vse.cz/vskp/eid/71460
Thesis defence
- Date of defence: 20. 9. 2017
- Supervisor: Daniela Pauknerová
- Reader: Lukáš Krupka
Citation record
ISO 690-compliant citation record:
YELEMESSOVA, Karmela. \textit{Employee Attraction: impact of employer brand image and selection process on attractiveness of potential employers}. Online. Master's thesis. Praha: University of Economics, Prague. 2017. Available from: https://theses.cz/id/6fm2ab/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/71460
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
Theses on a related topic
-
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Employer branding
Jana Machalová -
Nábor zaměstnanců a employer branding vybrané společnosti
Helena Karhánková -
Návrh zefektivnění náboru zaměstnanců ve společnosti T-mobile s využitím principů employer brandingu
Jan Kašuba -
Analýza nákladů náborového řízení z pohledu Employer Brandingu ve firmě Continental Barum, s.r.o.
Tomáš Červinka -
HR marketing communication with focus on digital recruitment (role of social platforms in recruiting)
Tatia Tchkonia -
Effective Recruiting as a Competitive Advantage
Gulden Zhumasheva -
University Recruiting at Google
David Dohányos