Development of the business plan for a new enterprise in small business – Ing. Elmira Ikhsanova
Ing. Elmira Ikhsanova
Master's thesis
Development of the business plan for a new enterprise in small business
Development of the business plan for a new enterprise in small business
Abstract:
The diploma thesis has two major purposes: to examine the theoretical basis of the development of a business plan and apply this knowledge to develop own business. The subject of this study was opening the first store with decorative cosmetics “Inglot” in city Izhevsk. In accordance with the objectives, diploma thesis contains two main part: theoretical and practical parts. Theoretical part consider …moreKeywords
Small and medium enterprises business plan owners investors marketing environmental analysis competitors industry analyse PESTEL analysis Porter 5 forces analysis SWOT analyse promotion pricing distribution channel financial statement balance sheet income statement sales forecast cash flow statement risk analysis timeline NPV DPP
Language used: English
Date on which the thesis was submitted / produced: 27. 4. 2016
Identifier:
https://is.vsfs.cz/th/kkrm0/
Thesis defence
- Date of defence: 9. 6. 2016
- Supervisor: Ing. Jiří Vataha
- Reader: Ing. David Mareš, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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