Zmeny v dopyte po produktoch podnikov v gastronómii a cestovnom ruchu

Mgr. Paulína Bukovinská

Master's thesis

Change in the demand for food businesses and tourism services

Abstract:

This diploma thesis focuses on changes in the demand for food businesses and tourism services in Slovakia in connection with the Covid-19 pandemic. Specifically, changes in demand for hospitality products during the pandemic were analyzed. The aim of the study was to determine the changes that occurred, observe the factors on which the changes depended, and assess the impact of the pandemic on businesses in the gastronomy sector. Based on the results obtained, recommendations were for establishmants in the event of future pandemic. The results of the study indicated that the pandemic had a significant impact on the gastronomy sector, leading to a pronounced deprease in demand for food and drinks in hospitality establishments, which influenced changes in demand and product preferences.

Abstract:

Táto diplomová práca sa zameriava na skúmanie zmien v dopyte po produktoch podnikov v gastronómii a cestovnom ruchu na Slovensku v súvislosti s pandémiou Covid-19. Konkrétne boli analyzované zmeny v dopyte po produktoch pohostinských zariadení v čase pandémie. Cieľom práce bolo zistiť, k akým zmenám došlo, vypozorovať faktory, od ktorých zmeny záviseli, a aký bol vplyv pandémie na podniky v gastronomickom sektore. Na základe získaných výsledkov boli stanovené odporúčania pre manažérov pohostinských zariadení v prípade budúcich pandémií. Výsledky práce poukázali, že pandémia mala výrazný vplyv na gastronomický sektor, viedla k výraznému poklesu dopytu po jedlách a nápojoch v pohostinských zariadeniach, ktoré ovplyvnili zmeny v dopyte a preferencií produktov.

Keywords

dopyt, gastronómia, lockdown, pandémia, podnik, produkt, produkt pohostinského zariadenia, zmena, demand, gastronomy, pandemic, business, product, product of hospitality, change

Language used: Slovak

Date on which the thesis was submitted / produced: 17. 4. 2023

Thesis defence

• Date of defence: 13. 6. 2023
• Supervisor: doc. Ing. Ivo Straka, CSc.
• Reader: Ing. Věra Levičková, Ph.D.

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Master programme / field:
Hospitality Management, Tourism and Marketing / Hospitality and Spa Management