Business Plan for a hotel in Prague

Daniil Zheludkov

Bakalářská práce

Abstract:

The bachelor thesis deals with presenting a business plan for an existing hotel ‘The King Charles Boutique Residence’.In the theoretical part author explains the structure of business plan and how to make it more effective, in order to make it competitive in travel/service industry and provides information about tourism industry and types of such service, as accommodation.The practical part focuses on presenting a business plan according to the theoretical knowledge, identifying mission, vision, goals, objectives of the company and it's competitors. Author provides operational plan, SWOT and PEST analysis, marketing research. Financial plan finalizes a business project describing sales forecast, cash flow statement with all relevant taxes and costs and BEP analysis.

Keywords

Hospitality, Business plan, Marketing plan, Administrative plan, Financial plan, Tourism industry

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration