Denisa Jadrníčková

Bachelor's thesis

Analýza a optimalizace business modelu společnosti Jadberg

Analysis and optimalization of business model of Jadberg company
Abstract:
Tato bakalarska praace je zamerena na analyzu a optimalizaci business modelu male rodinnee spoleccnosti Jadberg kteraa se zabyva vyrobou a prodejem sportovniho obleceni. Cilem je analyza obchodniho modelu spolecnosti analyza jejich nedostatku a nasledne navrhy zmen ktere povedou k dalsimu rozvoji spolecnosti. Business model ktery je v tomto pripade vyuzivan je predevsim business model Canvas ktery …more
Abstract:
Bachelor thesis focuses on analysis and optimalization of business model of small family company Jadberg which creates and sells sports clothes. The aim of this thesis is to analyze business model of company, analyze its shortcomings and create effective plan of changes which lead to development of the company. Business model which is used in this case is specifically business model Canvas, which became …more
 

Keywords

online marketing internetove obchody canvas business model inovace

Keywords

canvas online marketing innovation business model e-commerce
 
Language used: Czech
Date on which the thesis was submitted / produced: 17. 1. 2017
Identifier: http://www.vse.cz/vskp/eid/70214

Thesis defence

  • Date of defence: 6. 6. 2017
  • Supervisor: Ivana Svobodová
  • Reader: Eva Kubelková

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http://www.vse.cz/vskp/eid/70214