Vliv online marketingové komunikace na hodnotu vybrané značky – Petr Korec
Petr Korec
Bachelor's thesis
Vliv online marketingové komunikace na hodnotu vybrané značky
Influence of online marketing communication on the value of selected brand
Abstract:
Cílem této bakalářské práce je analyzovat online marketingovou komunikaci vybrané značky a na základě vlastního zkoumání navrhnout doporučení pro další praxi této značky z hlediska řízení její hodnoty. Tato práce je rozdělená do tří kapitol, které pojednávají o značce a její hodnotě, představují faktory, které ovlivňují hodnotu značky. Je v nich také rozebrána problematika online marketingové komunikace …moreAbstract:
The goal of this bachelor thesis is to analyze the online marketing communication of a selected brand and, based on our own research, to propose recommendations for the future practice of this brand in terms of its value management. This thesis is divided into three chapters that discuss the brand and its value, presenting the factors that influence brand value. The issues of online marketing communication …more
Language used: Czech
Date on which the thesis was submitted / produced: 6. 5. 2023
Identifier:
https://is.ambis.cz/th/hb5zm/
Thesis defence
- Date of defence: 7. 6. 2023
- Supervisor: doc. JUDr. Ing. Jana Majerová, Ph.D.
- Reader: doc. Ing. Alžběta Kiráľová, Ph.D.
Citation record
ISO 690-compliant citation record:
KOREC, Petr. \textit{Vliv online marketingové komunikace na hodnotu vybrané značky}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2023. Available from: https://theses.cz/id/72lo6q/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Economics and Enterprise Management / Economics and Enterprise Management
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