Online and Smartphone Consumer Behaviour of Spanish Millennials – Luis Perez Montesa
Luis Perez Montesa
Master's thesis
Online and Smartphone Consumer Behaviour of Spanish Millennials
Online and Smartphone Consumer Behaviour of Spanish Millennials
Abstract:
Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal …moreAbstract:
Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal …more
Language used: English
Date on which the thesis was submitted / produced: 8. 10. 2015
Identifier:
http://www.vse.cz/vskp/eid/49591
Thesis defence
- Date of defence: 9. 6. 2016
- Supervisor: Petr Král
- Reader: Marija Zlatić
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/49591
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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