Online and Smartphone Consumer Behaviour of Spanish Millennials – Luis Perez Montesa
Luis Perez Montesa
Master's thesis
Online and Smartphone Consumer Behaviour of Spanish Millennials
Online and Smartphone Consumer Behaviour of Spanish Millennials
Abstract:
Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal …moreAbstract:
Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal …more
Language used: English
Date on which the thesis was submitted / produced: 8. 10. 2015
Identifier:
http://www.vse.cz/vskp/eid/49591
Thesis defence
- Date of defence: 9. 6. 2016
- Supervisor: Petr Král
- Reader: Marija Zlatić
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/49591
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
Theses on a related topic
-
Judgmental Biases and Consumer Behaviour in Smartphone Selection
Valiantsin Hlekau -
The Advancement of Technology and its Impact on Consumer Behaviour
James Flottow -
Online marketing pro online supermarket
Tereza Drtinová -
Binary Options Online Trading Through Mobile and Online Marketing Communication
Irakli Baiadze -
Rodičovská mediace online interakcí: Jak matky přistupují k online interakcím s neznámými lidmi u svých dospívajících dětí?
Anna Jančevová -
Loterie, hry a sázky se zaměřením na problematiku regulace tzv. online kasin a online pokeru
Petr Dvořáček -
Online podnikání - možnosti vydělávání peněz v dnešní online době
Daniel Prouza -
Strategic Marketing Plan for TCC online: What marketing strategy should the online business apply to succeed internationally?
Kathrin Decknerová