Online and Smartphone Consumer Behaviour of Spanish Millennials

Luis Perez Montesa

Master's thesis

Abstract:

Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.

Abstract:

Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.

Keywords

consumer, Online, smartphones

Keywords

consumer behaviour, online, smartphones

Language used: English

Date on which the thesis was submitted / produced: 8. 10. 2015

Thesis defence

• Date of defence: 9. 6. 2016
• Supervisor: Petr Král
• Reader: Marija Zlatić

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Management