Foreign Trade with Hops

Bc. Iva Pelikánová

Diplomová práce

Abstract:

This thesis deals with the analysis of foreign trade with Czech hops. The first part is an introduction to the issue and primarily discusses the development of hop growing in the Czech Republic during chosen time series, based on the examination of changes in the acreage of cultivation areas, average yields and shares of individual hop varieties. The second part deals with foreign trade with Czech hops, maps the main importers of Czech hops and type of hop processing of the exports. Three most important export destinations China, Japan and Germany are analyzed in detail. There is also investigated the impact of the exchange rate CZK/EUR on volume of hops exports to Germany. The last part focuses on analysis of foreign trade in hops in practice on example of selected trade company. Further is provided evaluation of the competitive environment on the Czech market with hops. Based on conducted SWOT analysis are drawn opportunities and threats for the company in the future.

Keywords

Foreign trade, Export, Czech Republic, Beer, Saaz, Hop varieties, Hop growing, Global market, Hops

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 11. 2016

Obhajoba závěrečné práce

• Vedoucí: Ing. Tomáš Maier, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management