Návrh rozvoje podniku zřízením nové organizační jednotky podniku – Bc. Alena Janová
Bc. Alena Janová
Master's thesis
Návrh rozvoje podniku zřízením nové organizační jednotky podniku
Proposal for the Development of a New Company Branch
Abstract:
V první části práce je zpracována rešerše, kde jsou popsány definice podniku, analýza externího prostředí jako prvky PESTLE analýzy a analýzy konkurence. Dalším zmíněným pojmem je rozhodování, rozhodovací proces a strategické metody, které mají vliv na rozvoj podniku, popsány jsou i pobočka a franšíza a terminologie s nimi spojené. Poznatky shromážděné z první části práce jsou aplikovány v praktické …moreAbstract:
The first portion of the thesis includes preparation of the relevant research, definition of the company, analysis of the external environment as elements of PESTLE analysis, and description of the comparative analysis. Other concepts described in the first section are decision making, decision making process, and strategic methods affecting the development of the enterprise, branch, and franchise …more
Language used: Czech
Date on which the thesis was submitted / produced: 3. 4. 2023
Thesis defence
- Date of defence: 6. 2. 2024
- Supervisor: Ing. Arnošt Traxler, CSc.
- Reader: Jiří Tesař, externi
Citation record
ISO 690-compliant citation record:
JANOVÁ, Alena. \textit{Návrh rozvoje podniku zřízením nové organizační jednotky podniku}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/7e93q2/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Public Administration and Regional Development
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