Ing. Daria Komleva

Master's thesis

Marketing Management and Marketing planning

Marketing Management and Marketing planning
Abstract:
Diploma thesis is dedicated to management and planning with the main focus on marketing. Interest in marketing is increasing as many companies understand that marketing is a key to the successful operating. The theoretical part presents the main aspects of management and planning, explains the basic terms of strategic and operational planning. Practical part is dedicated to the analysis of “Ocean” …more
 

Keywords

Management planning marketing sales strategy SWOT analysis PESTLE analysis Porter’s 5 forces marketing mix power of suppliers power of buyers threat of substitute products threat of new entrants target customer.
 
Language used: English
Date on which the thesis was submitted / produced: 29. 4. 2015
Identifier: https://is.vsfs.cz/th/hc7ct/

Thesis defence

  • Date of defence: 18. 6. 2015
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: Ing. Pavla Břečková, Ph.D.

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance

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