Ing. Daria Komleva

Master's thesis

Marketing Management and Marketing planning

Marketing Management and Marketing planning
Diploma thesis is dedicated to management and planning with the main focus on marketing. Interest in marketing is increasing as many companies understand that marketing is a key to the successful operating. The theoretical part presents the main aspects of management and planning, explains the basic terms of strategic and operational planning. Practical part is dedicated to the analysis of “Ocean” …more
Language used: English
Date on which the thesis was submitted / produced: 29. 4. 2015

Thesis defence

  • Date of defence: 18. 6. 2015
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: Ing. Pavla Břečková, Ph.D.

Citation record

Full text of thesis

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance