Tomáš Neuner
Master's thesis
Automobilový průmysl ČR
Automotive industry of the Czech Republic
Abstract:
Cíl diplomové práce je analyzovat odvětví automobilového průmyslu ČR v segmentu osobních automobilů s přihlédnutím k elektromobilitě. V teoretické části je rozebraná problematika okolí, odvětví, PEST analýzy, Porter model 5 sil, SWOT analýzy a firemní strategie. V praktické části je vypracovaná analýza odvětví a rozebraná problematika elektromobility ve smyslu strategie.Abstract:
The aim of the diploma thesis is to analyze the automotive industry in the Czech Republic in the segment of passenger cars, taking into account electromobility. The theoretical part deals with issues of the environment, industry, PEST analysis, Porter model of 5 forces, SWOT analysis and corporate strategy. The practical part is an analysis of the industry and the issue of electromobility in terms …more
Language used: Czech
Date on which the thesis was submitted / produced: 6. 12. 2019
Identifier:
http://www.vse.cz/vskp/eid/80292
Thesis defence
- Date of defence: 4. 6. 2020
- Supervisor: Jiří Dvořáček
- Reader: Vladimír Svoboda
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/80292
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Management
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