Social Media Strategy Creation for Selected Company – Bc. Maksym Zhohlo
Bc. Maksym Zhohlo
Bachelor's thesis
Social Media Strategy Creation for Selected Company
Social Media Strategy Creation for Selected Company
Abstract:
The Bachelor's thesis entitled "Social Media Strategy Creation for Selected Company" provides an opportunity to learn more about the intricacies of building a social media strategy for a hotel. The primary attention is paid to social networks. All social networks of the selected hotel were analyzed at the beginning of the study, and metrics and indicators were taken from them. The main aim of the bachelor …moreAbstract:
The Bachelor's thesis entitled "Social Media Strategy Creation for Selected Company" provides an opportunity to learn more about the intricacies of building a social media strategy for a hotel. The primary attention is paid to social networks. All social networks of the selected hotel were analyzed at the beginning of the study, and metrics and indicators were taken from them. The main aim of the bachelor …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2023
Identifier:
https://is.ucp.cz/th/txmhb/
Thesis defence
- Date of defence: 5. 6. 2023
- Supervisor: Ing. Štěpán Chalupa, Ph.D.
- Reader: Ing. Martin Kocourek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Bachelor programme / field:
Hospitality Management / Hospitality Management
Theses on a related topic
-
Social media as a part of PR for small and medium businesses: how to survive and succeed
Anna Isakova -
Use of agile marketing and social media to enhance website traffic volume and social networks account frequency exposure for SME's
Maria Ravoeva -
Social networks and its marketing potential for enterprises
Karyna Kasperovych -
Social media communication
Olugbenga Ayodeji Tanimomo -
New Forms of Advertising Affecting Devolli Corporation
Ardita Kasemi -
Analysis of communication strategy of Karlovarské minerální vody, a.s.
Veronika Torlakian