The influence of the Octavia follow-up marketing campaign on the EU5 markets sales – Roman Parkhomenko
Roman Parkhomenko
Bachelor's thesis
The influence of the Octavia follow-up marketing campaign on the EU5 markets sales
The influence of the Octavia follow-up marketing campaign on the EU5 markets sales
Abstract:
The thesis describes a big variety of marketing communications forms as powerful tools in reaching and influencing the sales objectives in the automotive industry. The object of the research is the follow-up marketing campaign on the EU5 markets of ŠKODA AUTO for Octavia model.The main objective of the thesis is to introduce the marketing communications in today’s world and to see the functions and …moreAbstract:
The thesis describes a big variety of marketing communications forms as powerful tools in reaching and influencing the sales objectives in the automotive industry. The object of the research is the follow-up marketing campaign on the EU5 markets of ŠKODA AUTO for Octavia model.The main objective of the thesis is to introduce the marketing communications in today’s world and to see the functions and …more
Language used: English
Date on which the thesis was submitted / produced: 24. 4. 2017
Thesis defence
- Supervisor: doc. Ing. Pavel Štrach, Ph.D. Ph.D.
Citation record
ISO 690-compliant citation record:
PARKHOMENKO, Roman. \textit{The influence of the Octavia follow-up marketing campaign on the EU5 markets sales}. Online. Bachelor's thesis. Mladá Boleslav: Škoda Auto Vysoká Škola o.p.s. 2017. Available from: https://theses.cz/id/7knnmn/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
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