Maulik Batukbhai Senjaliya
Master's thesis
Consumer Behavior
Abstract:
The unprecedented challenges in this era have impacted the economy of world to huge level. Every industry has experienced certain decline in their growth and operations which encourages companies to improve their business functioning for desired results. The study focuses on understanding the consumer attitude towards the clothing where the case of Puma is considered. The shopping pattern of consumers …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2021
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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