Investigation into Impacts of Promotion Mix - Case Study of Crown Worldwide – Lidija Stojmirovic, dipl. ek.
Lidija Stojmirovic, dipl. ek.
Master's thesis
Investigation into Impacts of Promotion Mix - Case Study of Crown Worldwide
Abstract:
Nowadays, the difference between competitive companies are expanding due to the improving effect of different marketing mixes. Recent studies illustrate that employing an effective promotion mix in the company’s’ marketing strategy provides a significant advantage against its competitors.Therefore, in this thesis, promotion mix is presented with its elements in detailed. Furthermore, the impact of …more
Language used: English
Date on which the thesis was submitted / produced: 29. 11. 2020
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
STOJMIROVIC, Lidija. \textit{Investigation into Impacts of Promotion Mix - Case Study of Crown Worldwide}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/7vbgwo/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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