Social Networks and its marketing potential for Small and Medium Enterprises – Bc. Ondřej Hanulík
Bc. Ondřej Hanulík
Bachelor's thesis
Social Networks and its marketing potential for Small and Medium Enterprises
Social Networks and its marketing potential for Small and Medium Enterprises
Abstract:
Bachelor thesis "Social Networks and Their Potential marketing for small and medium enterprises deal with social networks and their integration into marketing practices. The aim of this paper is to examine current marketing capabilities of social networks and utilization for the company. The theoretical part describes the basic concept of social networks. It also describes the marketing mix in the …moreAbstract:
Bachelor thesis "Social Networks and Their Potential marketing for small and medium enterprises deal with social networks and their integration into marketing practices. The aim of this paper is to examine current marketing capabilities of social networks and utilization for the company. The theoretical part describes the basic concept of social networks. It also describes the marketing mix in the …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier:
https://is.vsfs.cz/th/heg02/
Thesis defence
- Date of defence: 11. 6. 2015
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Mgr. Pavel Kotyza
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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