Theses 

Social Networks and its marketing potential for Small and Medium Enterprises – Bc. Ondřej Hanulík

česky | in English | slovensky

Section:
Use to change section. Address within IS:

Zpět na vyhledávání

Bc. Ondřej Hanulík

Bachelor's thesis

Social Networks and its marketing potential for Small and Medium Enterprises

Social Networks and its marketing potential for Small and Medium Enterprises

Abstract: Bachelor thesis "Social Networks and Their Potential marketing for small and medium enterprises deal with social networks and their integration into marketing practices. The aim of this paper is to examine current marketing capabilities of social networks and utilization for the company. The theoretical part describes the basic concept of social networks. It also describes the marketing mix in the form of e-marketing. We mainly focus on the most popular social networks nowadays. The practical part is based on a quantitative survey method, which is designed for analyzing the data. Purpose of this survey is to confirm the hypotheses that were predetermined. In conclusion we compare the results of quantitative research with real life practice and we state recommendations for the company.

Abstract: Bachelor thesis "Social Networks and Their Potential marketing for small and medium enterprises deal with social networks and their integration into marketing practices. The aim of this paper is to examine current marketing capabilities of social networks and utilization for the company. The theoretical part describes the basic concept of social networks. It also describes the marketing mix in the form of e-marketing. We mainly focus on the most popular social networks nowadays. The practical part is based on a quantitative survey method, which is designed for analyzing the data. Purpose of this survey is to confirm the hypotheses that were predetermined. In conclusion we compare the results of quantitative research with real life practice and we state recommendations for the company.

Keywords: online marketing, social networks, Facebook, enterprises, advertising

Language used: English

Thesis defence

  • Date of defence: 11. 6. 2015
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Mgr. Pavel Kotyza

Citation record

ISO 690-compliant citation record: LaTeX | HTML | text | BibTeX | Wikipedie

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Složka Reference to the local database directory of the institution
Other ways of accessing the text

Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní


Go to top | Current date and time: 24/3/2019 00:05, Week 12 (even)

Privacy

Contact: theses(zavináč/atsign)fi(tečka/dot)muni(tečka/dot)cz