Social Networks and its marketing potential for Small and Medium Enterprises

Bc. Ondřej Hanulík

Bachelor's thesis

Anotácia:

Bachelor thesis "Social Networks and Their Potential marketing for small and medium enterprises deal with social networks and their integration into marketing practices. The aim of this paper is to examine current marketing capabilities of social networks and utilization for the company. The theoretical part describes the basic concept of social networks. It also describes the marketing mix in the form of e-marketing. We mainly focus on the most popular social networks nowadays. The practical part is based on a quantitative survey method, which is designed for analyzing the data. Purpose of this survey is to confirm the hypotheses that were predetermined. In conclusion we compare the results of quantitative research with real life practice and we state recommendations for the company.

Abstract:

Bachelor thesis "Social Networks and Their Potential marketing for small and medium enterprises deal with social networks and their integration into marketing practices. The aim of this paper is to examine current marketing capabilities of social networks and utilization for the company. The theoretical part describes the basic concept of social networks. It also describes the marketing mix in the form of e-marketing. We mainly focus on the most popular social networks nowadays. The practical part is based on a quantitative survey method, which is designed for analyzing the data. Purpose of this survey is to confirm the hypotheses that were predetermined. In conclusion we compare the results of quantitative research with real life practice and we state recommendations for the company.

Keywords

online marketing, social networks, Facebook, enterprises, advertising

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 16. 4. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 11. 6. 2015
• Vedúci: PhDr. Karel Eliáš, CSc.
• Oponent: Mgr. Pavel Kotyza

University of Finance and Administration

Bachelor programme / odbor:
Economics and Management / Marketing Communication