Gian Mario Battaglia

Master's thesis

Place Branding, an application to Sardinia. What is the perception of the brand and what is the difference between internal and external stakeholders?

Place Branding, an application to Sardinia. What is the perception of the brand and what is the difference between internal and external stakeholders?
Anotácia:
This research aims at drawing an extensive literature review of Place Branding, focusing on the relationship between Place Identity and Place Branding, which results in participatory place branding. Then, applying previous studies about Place Brand Personality this study measures the perception that internal and external stakeholders have of Sardinia. A scale developed by Kim et. Al (2013) has been …viac
Abstract:
This research aims at drawing an extensive literature review of Place Branding, focusing on the relationship between Place Identity and Place Branding, which results in participatory place branding. Then, applying previous studies about Place Brand Personality this study measures the perception that internal and external stakeholders have of Sardinia. A scale developed by Kim et. Al (2013) has been …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 24. 8. 2022

Obhajoba závěrečné práce

  • Obhajoba proběhla 15. 9. 2022
  • Vedúci: Markéta Dianová
  • Oponent: Jan Hanzlík

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/87979

Vysoká škola ekonomická v Praze

Master programme:
Management

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