Starting a business in events production

Kateřina Barchánková

Bakalářská práce

Abstract:

The aim of this bachelor thesis is to create a business plan for a real event agency. Thisthesis is divided into two main parts. The first part is theoretical and is based on the literatureresearch. It is focused on definiton of the business plan, its types and description of an idealstructure of the business plan in individual chapters. These chapters it explain, what each part ofthe plan should contain and what information is needed to do so. Chapters are focused on theexplanation of the business model, market analysis, competitive analysis, and marketing plan,which describes the individual elements, such as PEST and SWOT analysis, marketing mix and theobjectives, financial projections and more. Furthemore the theoretical part describes othercomponents of the business plan, which are strategy and goals, team and financial plan. The secondpart of the thesis is practical and is based on the theoretical part. In this section there are appliedconcrete analyzes and market and competition researches are made. After the theoretical andpractical part follow results and discussion and conclusion, in which everything is summed up and itcontains proposal for any imporovement about the situation of the company, which is subject of thisthesis.

Keywords

financial plan, business plan, event agency, market analysis, marketing plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2016

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management