Bc. Aida Saidova

Bachelor's thesis

Marketing mix analysis of a company

Marketing mix analysis of a company
The bachelor thesis deals with the marketing mix analysis of the oil company in the conditions of the present state of economy. The advance of the oil industry has largely influenced the notion of marketing, even more so marketing mixes. And yet, one of the leading businesses throughout the world. Extant literature agrees on the importance of oil, but does not elaborate on the characteristics of effective …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2017

Thesis defence

  • Date of defence: 12. 6. 2017
  • Supervisor: Mgr. Ing. Dominik Stroukal, Ph.D.
  • Reader: MBA Jiří Vicek

Citation record

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance

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