Corporate Social Responsibility Communication in the Fashion Industry: A Comparative Analysis of Leading Brands in Lima, Peru

Eliana Quispe Molina

Bachelor's thesis

Abstract:

This bachelor's thesis investigates Corporate Social Responsibility (CSR) communication in the apparel sector with an emphasis on leading global companies that have a commercial presence in Lima, Peru; however, the research also compares the CSR communications of these companies using publicly available resources for the fashion sector (i.e., both annual and sustainability reports and each company’s respective corporate websites) to identify which types of corporate resources are used by these companies when communicating the CSR initiatives they have implemented with respect to environmental,social, governance, and ethical issues in the production and sale of their products. To accomplish this, a comparative descriptive design was employed by using a structured content analysis approach to evaluate the extent of brand transparency and the level of disclosure intensity and the use of quantitative indicators such as KPIs and certifications. The results indicate that there are significant differences in the level of depth and clarity across the brands studied regarding their level of CSR communication; some brands use structured and measurable forms of disclosures while others primarily provide general narrative statements or aggregate information from their parent organizations. The findings emphasize the significance of using transparent and consistent methods in CSR communications and how the differences identified may affect the credibility of the brands and their perceived level of corporate responsibility in the apparel industry. Ultimately, this bachelor’s thesis contributes to the understanding of CSR communications in emerging markets and provides suggestions on how to improve the quality of sustainability disclosures used by this industry.

Keywords

Corporate Social Responsibility, CSR Communications, Greenwashing, Fast fashion, Lima, Peru

Language used: English

Date on which the thesis was submitted / produced: 18. 3. 2026

Thesis defence

• Supervisor: Mgr. Milan Školník, Ph.D.
• Reader: Jakub Slávik, Ing.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration